As a business owner, you need to cut through the noise of the web and make a connection with your customers.
People want visually oriented content today, so whether you sell real estate, own a restaurant or any other related business, creating virtual tour photography is the next must-have measure you need to embrace.
A virtual tour features high-resolution, interactive photography that allows people to click around to replicate actually walking through the property.
The possibilities are endless with this type of photography.
To learn a little bit more about why you should embrace virtual tour photography and how you can use it to your advantage, read below.
What Are The Main Advantages Of Virtual Tour Photography?
You'll quickly see the benefits of this photography once you realize how others have capitalized on it. Consider these benefits:
#1: You Waste Less Time By Laying Out Details Up Front
With virtual photography, people get a clear indication of your business and what it offers on the front end.
Take real estate for instance.
A prospective buyer can browse through your virtual tour at their leisure. Once a person sees the property in all of its details with a virtual tour, they may have enough information to either schedule an in-person tour or keep looking.
Regardless of the outcome, this is best for both parties since it saves time.
You can incorporate thousands of photographs into a virtual tour, allowing people to get a true indication of the property.
To take it a step further, people who browse the virtual tour will also gain a tremendous sense of belonging and ownership, since virtual tours create a personal connection that is unmatched.
#2: Lead Generation Increases
When your site is drab and static, you're getting left behind in a Web 2.0 World. By including virtual tour photography with 360° panoramic views, people feel like they are using a site that you put time and effort into.
Your time and effort do not go unnoticed, as it ramps up your search engine optimization and web presence, making viewers more attracted to your website overall. This lead generation is necessary for any company or area of Interest.
#3: Your Site Looks More Professional And Helpful
Virtual tour photography lets you answer questions before they are asked.
For instance, posting a rental listing with photos can raise the question of whether the property has hardwood floors throughout or only in the photos shown. By instead choosing to include a virtual tour throughout the entire property, people get an exact indication of what to expect.
In many ways, you can consider this virtual tour as an ongoing open house into your business, making people instantly comfortable and aware of what you offer, without having to leave the comfort of their home.
#4: User Engagement Is Boosted
The main benefit of virtual tours is that users love them.
Studies back this, as people browse sites with virtual tours up to 10 times longer than sites without a tour. Further, companies that incorporate these tours also enjoy revenue increases upwards of 135 percent.
What's best, you can create this tour however you'd like — making sure to include photos that are rich, colorful, and with the artistic flair that visitors will enjoy.
Now that you know more about virtual tour photography, let's take a look at how you can incorporate them into your business.
How Can I Make The Most Out Of Virtual Tour Photography?
When you're ready to create a virtual tour for your business, start by considering these points:
#1: Know The Hot Spots
It's one thing to simply take people through your property, and another entirely to highlight the main attractions.
For example, if you run a restaurant, be sure to get shots of the bar that show the selections. Set your business up with the best lighting and ambiance, so that people can feel what it's like to spend time inside.
Once you set the right mood, arrange your site to capitalize on it in the midst of the personal connection. Attaching a button that lets people create a reservation or set up a consultation will make the tour worth your while.
#2: Use Technology And Marketing To Your Advantage
We're on the next frontier of technology, so make sure to weave it throughout your virtual tour.
Embrace VR technology, so that people get a more three-dimensional feel for your property. You can also use geolocation technology so that people can locate your business easily.
Adding location to your virtual tour also makes your site more search engine optimized, which generates greater leads with less effort.
You can add Google Street View tours to your site so that people can also browse the exterior. Adding this street view is especially important if you work in an area that is congested, since your business may be harder to find in person.
#3: Make The Tour As Smooth As Possible
The true art of virtual tour photography is to make it a smooth and enjoyable experience.
Set your clips up to allow someone to make progress through the tour, while not jumping too far ahead or too slowly. For best results, you should create clips that are no more than 3 to 4 seconds in length.
Test out the virtual tour yourself to get a clear idea of how users will take to it. Avoid going live until you have worked out the kinks.
Find A Company That Specializes In Virtual Tour Photography
Now that you're more aware of the benefits of virtual tours, it's up to you to find a company that can assist you.
You won't have to go about creating a tour alone since there are companies that have the equipment, special experience, and understanding to help you create a beautiful, functional tour.
It's important to find a company that not only sets up great tours but also tailors them to the type of business you run.
When you need to get the most out of this and create a tour that your users will enjoy, contact Montreal 360 for more information.