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Local SEO 101: Strategies You Must Know

Did you know 93% of all online experiences start with a search engine?

This means the search engine is where your power lies. When you master local SEO, you’ll be well on your way to a highly successful business.

Let’s take a look at 8 of the local SEO strategies you must know.

 

1. Create Thorough and Consistent Contact Pages

Create a contact page complete with the name, address and phone number (NAP) of every location your business serves.

 

Thorough

If your business covers 16 cities, be sure to display contact information for each site. If you have fewer than 10 serviced areas, you’ll want to have the full NAP available at the bottom of your website.

Make sure your phone number is highly visible and customized for clicking on from mobile devices. And ensure there are links to each served location on your company’s main website.

The easier you make it for readers to navigate your site, the more likely it is that they’ll choose to buy from you.

Near your listed NAP, have the hours the business will be staffed and available should the reader attempt contact. And include any potential unavailable dates that may be out of the ordinary such as President’s Day or Labor Day.

 

Consistent

Ensure your NAP is listed in the same order, the same structure and the same format everywhere on your website. Your NAP should also be consistent across all online listings for different cities.

 

2. Speak to Your Target Demographic Through Relevant Content Strategy

Local SEO content is very important to ensure you’re speaking to your target audience and on topics most important to them. This not only demonstrates your competency, it also drives traffic to your website.

 

Taxonomy

Break down your content strategy with a good system of taxonomy. This means you divide overarching topics into sub-topics to ensure consistency, similarity, and relevance of all topics.

Because your sub-topics are inter-related, Google is better able to understand the connection between the pages. This helps bots to best navigate your website and rank your pages higher on search engines.

 

3. Employ High-Quality Virtual Tour Photography

You’ll want to have a solid and personable business presence online. Strong virtual tour photography can really help viewers truly experience what you have to offer them.

Virtual tours support SEO by keeping viewers engaged and on your page longer. And Google ranks pages higher when websites have multi-media content, so you an SEO win-win.

 

Connection

Viewers feel more connected when they see the people behind the products, as well. When you incorporate smiling, welcoming faces into your virtual tour, potential consumers are able to see that you’re a human being first and business second.

This makes them want to learn more about your business and how they can be a part of the action.

 

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4. Emphasize the Testimonials

Most people understand the value of reading testimonials before buying a product or service. They’re looking for others who’ve experienced your business to see if they’d do it again if given the chance.

Gather and display your customer’s testimonials, feedback, and ratings prominently on your website. Be sure to include a variety of testimonials from every city your business serves and post them on the respective pages.

 

image of example of testimonial

Congruency Between Testimonials and Product or Service

Connect the testimonials with the product or services for each page.

For instance, if you sell wine, cheese, specialty nuts and chocolate, don’t use a testimonial about how great the wine is on the nuts page. Maybe the reader is allergic to nuts but loves wine and you’ve just lost a potential customer.

The more closely associated the words are with the page topic, the more likely a viewer will become a consumer.

 

5. Onsite Routine Blogging

To get the most out of your local SEO, you’ll want to use strategies within the context of an onsite blog.

A regularly updated blog can help you rank higher for terms associated with your business. Make sure the blog is updated at least once a week and pertains to at least one aspect of your products or services.

Optimized for the best keyword, your active onsite blog can drive serious traffic to your website.

 

6. Encourage Relatability

In addition to the connection virtual photography brings to the table, relatability can also support local SEO.

Include a page with staff bios, interests, strengths and specialties for each location your business covers. You never know what might turn a reader into a customer.

 

local seo image of headshot of employees

 

(Here is an example of how HumbleMedia shows their employees)

Things as simple as, “she enjoys hiking and rafting too” can turn into, “I want what she has to offer.”

Be sure to include a recent photo where the staff member is looking directly into the camera. In the U.S., eye contact is a sign of trustworthiness, competence, and confidence.

 

7. Sponsor Local Organizations, Events or Teams

Another surprisingly powerful local SEO strategy is in local sponsorship.

People have a lot of loyalty for their favorite sports teams and organizations backing a cause they care about. And when they see your business supporting locally, they’re more likely to be curious what you do.

If possible, sponsor teams, events or organizations in each city your business serves. Then write up a little something on your website about those sponsorships.

 

8. Avoid Common Local SEO Problems

Now that we’ve covered 7 strategies to employ, let’s look at some issues you can prevent armed with a little knowledge.

A few SEO problems to avoid include:

  • Scavenging content from other websites
  • Publishing useless, duplicate or skimpy pages
  • Making multiple websites for different services and stretching your content too thin
  • NAP inconsistencies across pages
  • Contradicting information between pages
  • Multiple phone numbers for the same location

 

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Finding The Best Local SEO Strategies

When it comes to SEO, you want to make a lasting impression. You want to connect with your audience in a way that’s meaningful to them. And turn your viewers into customers.

For this, you’ll want to use the best in local SEO strategies.

For more information on how you can increase your business’ visibility online, contact us today.

 

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