When contacting influencers and bloggers remember that you are not the only one doing it. About 59% of marketers have planned to increase their influencer marketing budgets within the next 12 months. Influencers and bloggers are getting a ton of emails and direct messages asking for collaborations and brand mentions. This means they can be selective with the companies they work with.
There are so many marketers and companies that approach influencers and bloggers with a harsh and monotone voice and it can go over as rude and relentless. I suggest you take a friendlier route that shows how you respect their work and content.
If you want to reach out to influencers and bloggers, here is the best way to get around it!
1. Make a List
Before you contact anybody, conduct some research on social media and Google to create a list of influencers and bloggers which best suit your niche.
Search for influencers and bloggers that fit your specific audience and think “are they the type of person to use my product or service?” If yes, it is a lot easier to pitch a proposal. Not only that but they will have the audience that you want to reach out to.
2. Be Aware of Where to Reach People
Every person is unique and may prefer to be reached by email, Facebook, Instagram, or another way of contact (believe it or not, some people still talk face to face).
If you just assume everyone can be reached by Instagram or Facebook, you miss out on a lot of chances of collaborations.
3. Offer Something Valuable
Whether it be free products or a gift, create a proposal that is beneficial on both ends. Even if you are paying the influencer or blogger, it is polite to offer free products to show your gratitude and encourage them to work with you again.
4. Get to know Influencers and Bloggers
Before sending your proposal, get acquainted with the influencer or blogger. You can do this by following their social media accounts, liking and commenting on their posts, and watching or reading their content.
You come off more friendly if you are able to reference their work that you relate to. Also, creating a bond pushes you closer to collaborating.
5. Make Your Email Personable And Unique
You want to show that you care about their work and that your proposal is not part of a mass email sent out to all influencers and bloggers.
Every individual should see that you want to work with them specifically and that you see a purpose in them.
6. Create a Sturdy Email
You should create an email that is direct, offers value, and is personal to that influencer or blogger. Getting straight to the point and being direct is great because no one has time to read a whole text. A few sentences is more than enough to get your message across.
7. Make Your Proposal More Enticing
In addition to your proposal, add some enticing content or resources that will either persuade the blogger or influencer to collaborate or provide useful tools to be used in the collaboration. This can include videos, galleries, products, in action, and collaboration ideas.
This tip is great because not only does it show the influencer or blogger your products, it also creates a vision for your collaboration.
8. Be Bold Not Brash
Yes, you want to stand out from the rest and prove your enthusiasm but you don't want to come off as pushy or close-minded. It's great to have an idea but remember to leave some creative space in your proposal. Influencers and bloggers create content daily, they are the expert.
You should encourage and embrace their creativity. Chances are they will have some amazing ideas!
9. Edit your Proposal
Nothing appears less professional than an email that is complete with grammar errors or that isn't formatted properly. Make sure to re-read your email carefully before sending it out.
I recommend you have a skeleton of your proposal email, it comes in handy! This way, you don't have to doubt yourself about the formatting or structure each time you write one. You only have to focus on the grammar and content.
My Final Words
Collaborating with influencers and bloggers within your niche is an amazing way to promote your brand but also make connection that can be very beneficial in the future. If you keep a good relationship with the influencers and bloggers you contact, it can come in handy if you ever host an event or have a big promotion coming up!