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How to Get Reviews and Manage Your Brand Reputation

Digital marketing has forever changed the advertising landscape. In our social, mobile, hyper-connected world, user-generated content is the new "king."One prominent method among the online community that demonstrates this shift toward consumer contribution is the tried-and-true business review. More and more customers are getting into the act, and businesses need to pay attention.91% of consumers search for and read reviews regularly to inform a decision. User reviews are no longer a simple nicety. Businesses that include reviews and feedback from customers as part of their marketing strategy have found an excellent way to build brand reputation.They're not being ignored by potential customers, and they shouldn't...

Google my business

Is Your Office Eligible for Google My Business?

So you're a local business.Maybe you're a single accountant or the owner of some sort of company that provides local customers with a variety of services.Whatever the case, the important thing is you thrive on locational attributes, like customers or other businesses.In a world driven by internet solutions, brand visibility is important even for a local business.But how can you keep up? How can a business that thrives on location leverage internet tools and abilities to boost business? That's where Goole My Business comes in.Following the steps in this article, you'll know if you're eligible to use this powerful tool. Locally Online What is Google My Business?Simply...

360 virtual tour

8 Reasons Your Restaurant Needs a 360 Virtual Tour

Google is still the top choice for web surfers when it comes to shopping for products and services. This is reason enough to do whatever it takes to get your business listed in their search engine page results (SERPs).Thankfully, there are a multitude of ways to do this -- from social media marketing and search engine optimization (SEO) to pay-per-click (PPC) ads and video marketing. And Google continues to please us with bigger and better optimization capabilities.Today, there's what's called Google Business View, which allows companies to provide consumers with a 360 virtual tour. And we thought panorama photos were the bee's knees!If your restaurant...

google street view

How to Embed a Google Street View 360 Virtual Tour to Your Website

Google Street View is a great tool, allowing users to go inside virtually anywhere on Earth using Google Maps.It goes one step further by allowing a local business to have a virtual tour of their interiors.A 360 virtual tour both influences customers decisions on which business to visit and enhances a business' Google listing. This makes it an amazing marketing opportunity that any smart business owner should take advantage of immediately.But some business owners are still clueless on how to get their tour onto their website and attracting customers fast.Would you like to find out how to easily embed a Google Street View 360 virtual...

custom tabs on facebook

How to Create Custom Tabs on Facebook to Embed a 360 Virtual Tour

Small business owners and entrepreneurs in all markets would be hard-pressed to find a better marketing investment than Facebook right now. In the digital marketplace, Facebook allows business to target clients and create marketing campaigns with high return on investment (ROI).Facebook saw 45% growth last quarter due in part to their ability to help businesses succeed. But when it comes to increasing brand visibility business owners can't just rely on using Facebook alone.Making the most of the technology means employing custom tabs on Facebook. With these tools, you can embed a 360 virtual tour and rise above the competition.A 360 virtual tour will set your...

increase visibility

How to Increase Visibility on Google Maps Using 360 Virtual Tour

You probably have a comprehensive marketing strategy for your brand. But does your marketing plan include Google Maps?One of the most prevalent marketing and local SEO trends is 'Google Maps Marketing.'Google Maps marketing helps to increase visibility on Google Maps and on the Google Local 3-Pack. When increasing local SEO, utilizing Google Maps is key when your customers are trying to find your business.But where do you begin? How do you land your business on Google Maps? And how can you use Google Maps to increase visibility?Here's how you utilize Google Maps marketing so customers can easily find you. Use the 360 Virtual Tour Feature When you...

local seo solutions

6 Tricks to Get More Traffic With Local SEO Solutions

Small business owners, we need to talk about something. One particular focus that we should all share has begun to fade away into the digital marketing trenches.That focus is generating traffic. "What?", you may ask. "Generating traffic is our whole purpose for using SEO practices."Very commonly, we see marketers put too much emphasis on keyword rankings and not traffic. Yes, higher rankings are what we often need to lead us to higher traffic.But, rankings alone won't dictate the success of local SEO. You can be the highest ranking keyword, but still, generate way less traffic per month.Instead, focus on accumulating traffic through a variety of...

brand visibility

7 Ways to Increase Your Brand Visibility

According to the most recent data available, there are more than 1 million small businesses in Canada.With so many options, how does a single business stand out in the crowd?Learning a few simple and inexpensive marketing tactics to create brand visibility is crucial when starting a new business. Those same tricks will also help you sustain momentum as your company grows.Finding techniques that are easy to integrate into your marketing plan is the first step.Boost your brand with these 7 excellent strategies! 1. Update Your Google My Business Listing A basic definition of brand visibility is being present where your customers are. Back in the day, that meant...

brand positioning

7 Brand Positioning Tips You Need to Know About

When it comes to marketing in the digital age, there are a lot of approaches and strategies. Companies use logos, social media, search engine optimization, content marketing, and more to reach potential customers.All of these factors work together to form your business's brand. Simply put, your brand is the thoughts and associations that customers have when they hear or see your company name. For this reason, having a strong brand is essential to building a loyal customer base.One way for businesses to improve their brands is through brand positioning. Brand positioning is a type of marketing strategy that seeks to control the narrative about your company's brand....

local seo

Local SEO 101: Strategies You Must Know

Did you know 93% of all online experiences start with a search engine?This means the search engine is where your power lies. When you master local SEO, you'll be well on your way to a highly successful business.Let's take a look at 8 of the local SEO strategies you must know. 1. Create Thorough and Consistent Contact Pages Create a contact page complete with the name, address and phone number (NAP) of every location your business serves. Thorough If your business covers 16 cities, be sure to display contact information for each site. If you have fewer than 10 serviced areas, you'll want to have the full NAP available...

virtual tour photography

You Need Strong Virtual Tour Photography, Here’s Why

As a business owner, you need to cut through the noise of the web and make a connection with you customers.People want visually oriented content today, so whether you sell real estate, own a restaurant or any other related business, creating virtual tour photography is the next must-have measure you must embrace.A virtual tour features high-resolution, interactive photography that allows people to click around to replicate actually walking through the property.The possibilities are endless with this type of photography.To learn a little bit more about why you should embrace virtual tour photography and how you can use it to your advantage, read below. What Are The...

local seo services

8 Signs Your Business Could Benefit from Local Seo Services

Does anyone know your business website exists? What methods are you using to direct traffic to your site? Is there a call to action that leads them to your brick and mortar location?If you are scratching your head, you may need a local SEO strategist. Someone you can meet with face-to-face. A person who can provide customized local SEO services.SEO, or Search Engine Optimization, is a method used to draw organic traffic to your business website. There are several techniques used at the local level to raise your website to the top of search engine rankings.Continue reading to see if your business could benefit from SEO services geared towards...