Writing the same type of blog post every time just isn't good enough these days. People want a diverse collection of good content.
Below are the 10 different types of blog posts a business blogger can use to spruce up their content.
I recommend that business bloggers try and create a blog page containing a diverse selection of content. But, do not force yourself to write a blog post if it doesn’t come naturally to you.
No matter what though, make sure that you’re giving your audience what they want and need because if not, then what is the point of writing a blog post in the first place?
Before we begin the list of blog types, let's discuss the Skyscraper Technique.
The skyscraper technique is where you accumulate information about a topic from multiple sources such as your previously written blog posts, other business blog posts, the news or any other source. The goal is to take your accumulated information and write a blog that is longer, more in-depth, and more recent so that your blog post lands a higher ranking in search engine result pages (SERPs) and betters your search engine optimization (SEO).
The skyscraper technique is a great tool to keep in the back of your mind as you read this post and eventually write your own. It works with almost all of the types of blog posts mentioned and will make it much easier to find topics that are in demand and that your audience will find interest in.
1. The Instructional Blog Post
The instructional blog post is the most common type because they are fairly easy to write and great for beginners.
At its basis, you are writing a post to show people how to do or understand something. What is great about these types of posts is that they are evergreen content, which means that they are always useful and will not go out of date with the season.
They are even more awesome because instructional posts generate 55% more views than other types of posts and generate great organic traffic.
Within the instructional type of post, there are two subtypes which include
- The what and why post: The ‘what and why' blog post is meant to define a topic or tool and then explain why it is important to have.
- The how-to post: Here, you are explaining how to do something.
Since they are so closely related, business bloggers can choose to either write one long and in-depth post that includes everything about a topic (the what, why, and how), or you can create individual posts for each one. Either way, it is important to remember that a majority of the site visitors are most likely beginners or seeking helpful information about the topic so help them out a bit by including
- Resources like tools, websites, and other sources
- Visual aids such as pictures, videos, and graphs
- Examples coming from your own experience or made to further elaborate your topic of discussion.
2. The List or Listicle Blog Post
Lists (AKA listicles) are also a great post for beginners because they are easy to write.
An easy read for your audience, this type of post is a great way to get into the groove of blogging. However, you need to be careful because if not done properly, lists can come off as cheap and lazy work.
To write a good quality listicle, follow these 8 tips (a list within a list, wwhhaatt?!):
- Use a number system to organize your list, this way readers will not get lost and can keep track of where they are in the post (you're at #2 by the way).
- Do not force yourself to write a certain amount of points, allow yourself to naturally write your blog post before adding the number in your title (this allows for less stress and a more natural flow).
- Use sub-headers to categorize really long lists. This saves your readers from sore eyes and you from confusion as you write.
- Be aware of the order of your list. If you notice that you are discussing something that is not explained until much later, you should definitely rethink the order of your points.
- Stay consistent and don't fall off track. Every point needs to fit together and there should not be any oddballs! If you find yourself writing a list and most of the points do not connect, you should re-organize and possibly reconsider your list.
- Create in-depth lists to make your post more valuable and less confusing. If you are only listing one brief sentence for each sentence for each point, your audience will get confused with the lack of information and most definitely seek out a different article (of your competitor maybe) to better help them. To prevent this, briefly define the topics in your list and if necessary link your other articles that define the topic in more depth.
- Use visuals, statistics, and infographics (we will get to those later), to make your list great. People will not get bored of reading because they are entertained by extra tools and aesthetics.
- Use good examples that relate well to the topic, your audience, niche, and business.
3. The Curated Blog Post
The curated post is a compilation of the best of something (the best marketing tools, the best Instagram posts, the best restaurants of 2018, etc.). They take a large amount of research and effort but can be very helpful for your audience.
The best marketers use 65% created content and 25% curated content, so think of curated posts as the bow tie to a suit. In other words, don’t overuse this one because you don’t want your audience to feel like you are unoriginal or using it to increase views.
An example of a possible curated post would be to create a curated post at the end of every month or year with your favorites (tools, lessons, products).
Caution: If you are going to create a curated post, you gotta do it right, right? Make sure that you never plagiarise by always including your sources when necessary (quotations, statistics, ideas).
4. The Thought Leadership Blog Post
In a thought leadership blog post your goal is to create content that gives knowledgeable insight into a subject that is currently or soon to be on trend.
This type of blog post is recommended for business to business (B2B) content marketing because business bloggers are discussing pertinent information that is helpful for other business owners and bloggers.
It is a more challenging piece to write because it demands you to go further than just explaining a subject. It demands you to create a deep discussion that is backed up by solid proof (data, research, etc.).
Thought leadership blog posts are important to include on your blog because they help you mark your authority over the subject.
Use the Skyscraper Technique to save time and money, while still producing great content. You should always be on the lookout for trends on well-recognized blogs and try to use the skyscraper technique to publish your own blog posts about popular topics. Furthermore, you have to answer the big questions that your clients have through these blog posts. It has to be something that will make the reader think not just learn. You should choose topics that are cutting edge and that bring emotion, conflict, and reflection from your audience.
This may sound overwhelming to some of you, but it's about time and experience. The more you write, the more confidence you will gain in creating intriguing and thought-provoking content.
5. The Fun or Entertaining Blog Post
It’s nice, now and then, to mix things up a bit and provide some entertainment for your audience.
The trick to fun and entertaining posts is that you have to be smart about it. Use it in regards to your brand or niche, and don't make it too random because it's still a representation of yourself and your business.
These types of posts are the sprinkles on top of your content sundae; their fun and colorful, but not always necessary. Make your posts valuable and relatable to your audience so that this type of content does not come off as tasteless or cheap looking.
You can create fun or entertaining posts with multiple types of content. You could create a fun question and answer video about yourself or business, you could create comic strips if you are good at that, you could create cooking segments if you are in a food or cooking niche.
The point is that you have to go by what you are good at and have fun with it. It is a moment that you can share with your audience and interact in a lighter mood.
6. The FAQ Blog Post
FAQ stands for frequently asked questions, and not only is it a great type of blog post but is a valuable page to have on your website. They are a great type of post because they answer exactly what your audience wants to know.
They are a great way to get insight into what types of blogs your customers and leads want to read because at the end of the day you are writing content for their eyes. Also, you are able to sell your products and services indirectly through your post because questions are usually directed towards your brand.
For inspiration, you could visit other sources, however, you should mostly rely on your own customers and audience’s needs as much as possible.
You can collect common questions from customers in person, on the phone, email, through social media, and your blog’s comment section. By doing so you are, in a way, writing in collaboration with your customers and audience and showing their importance to you.
To organize FAQ posts, it is recommended to group posts in themes of common questions. It may take some time to accumulate enough questions for a theme as you go, however it is very worth it for your customers and site visitors who are reading it.
Also, remember to not overwhelm the reader by making the posts short and sweet (but precise) by choosing around 5-10 questions to answer per post. Doing it this way, you’ll have a more concentrated post that is specific to your audience’s needs. If you want to make your post more interesting, try creating a video instead where you answer the questions and then include it in a post. Videos are much more visual and engaging, as well as entertaining to watch.
7. The Feature Story Blog Post
A feature story is an in-depth, narrowed down, and detailed blog post in which you focus on one event, topic, or person (AKA personal spotlight post). It is much longer and is very helpful for people who need to know about one particular subject.
One of the best ways to write a feature blog is to use the skyscraper technique because you are sure to write about subjects that are in demand by your audience and niche. It is also beneficial because you are creating content that is, as mentioned earlier, more in-depth and longer which is great for SEO.
A personal spotlight post is where you do a feature story about a person that could be inspiring to your audience. They could be a guest speaker, employer, CEO, or other inspiring person related to your niche). You can go about the post in a couple of ways. there is interview style, but make sure that your questions tie in with your audience and what they would want to know. You could create a written article, or include a written Q&A as part of your post. With this type of post, you can bring an individual's story into the spotlight and make it entertaining as well as heartfelt or useful.
*You can write a feature story using the skyscraper technique, however, if you are doing a personal spotlight post, it will not work because it should be as authentic as possible.
8. The Interview Blog Post
The Interview blog post allows you to get insight from others that you can then share with your audience.
There are a couple of ways that you can go about creating an interview blog post.
- You could do a filmed or recorded sit down interview: These types of interviews allow you to put video and audio content within your blog post which is great for audience engagement.
- You could do an interview and then within your blog post elaborate on the subjects being discussed.
As mentioned previously, you use an interview blog post for many reasons. You could use it for a spotlight post, an FAQ post, or you can reach out to someone who is prominent in your niche.
9. The Infographic Blog Post
An infographic is a visual image depicting data and it can be represented by a chart, diagram, or other visual representation.
Create one by conducting your own case studies and/or researching other valid sources for related statistics and data.
For the best reader experience look at this infographic
10. The Newsjack Blog Post
To create a Newsjack blog post business bloggers must create content about something occurring in the news and relate it to their niche or business.
Business bloggers need to find topics that are only just becoming popular. This way, the news will be profitable for a longer period of time. The topics can vary from events to fades (like when the fidget spinner was popular in the summer).
The goal is to get your blog post out before the news is over saturated on the internet or has lost its spotlight to the next thing. So when you see an opportunity, stop drop, and write a blog post fast!
This type of blog post is great because it allows business bloggers to take advantage of occurring events and news to help their inbound marketing.